All about link building and how to get started

When it comes to Search engine optimization or SEO as it is also known, there
is no tactic more lucrative than link building that will help you raise the
ranks, slowly but steadily. Over the years, it has become more important for
your SE rank to have a solid link base than to have tons of content. Of course,
original content is still extremely important, but it is almost useless without
a good link base. There are a couple of basic steps that will have you going
and they are briefly explained in this text.
First of all, you DO need original content, without it you are virtually
invisible and you will not be able to make a significant link base. Create
original content with enough keywords that you chose to deal in, but be careful
not to create content that will seem spammy. Moderation goes a long way.
Next, you need to make sure that all the content on your website is internally
linked and you should concentrate on spiderability not link pop.
Further on, you need to contact a number of webmasters that run websites
complementary to yours, but that are not competitive to your own (at least not
too much0. Offer them a link to your page with the reciprocate linking of their
page on your own. Once you have exchanged links with about thirty to fifty
established websites that rank high, you are on your way.
You can hire companies to do it for you, but it is always best that you do it
yourself and know what you are getting. Plus, it’s free!